Advertising with graphics tends to happen either at eye-level or above head height. Think of examples like a company sign in front of a store, a window graphic, or even vehicle wraps. In the course getting from location to location, however, people also look down. Your floor space could be promoting your brand and helping your customers make purchase decisions.
Most floors are unremarkable. At best, they might be painted or treated to add some interest. Essentially, however, it is just something that stops people falling through the foundations of a building. This doesn’t need to be the case. Adding graphics to your flooring in strategic locations adds interest. It will set you apart from other stores, demonstrating creativity, flair, and style. Perhaps more importantly, your floor graphics will be seen by the large numbers of people who will take your message away with them.
There are various things that are constant in a retail environment. Fitting rooms, cashiers, and fire exits are just a few examples. Businesses can use floor graphics to help their customers move between locations. Directional information on floors can be very useful, as well as being slightly offbeat, which helps differentiate a business from its competitors. Graphics like as these can be used in conjunction with wall-mounted signage, or can replace it. Businesses that help their customers find their way around their stores build better relationships with their customers. These customers are more likely to return to a store that they felt cares about their experience, and they are more likely to share the experience with their social networks.
Could your business benefit from the use of floor graphics? Would you like to hear about the benefits associated with these signs for your business specifically? Call our team and schedule a consultation today!
We offer a 100% free estimate on custom signs for businesses. We offer discounts to first time customers, as well as new business owners interested in one of our branding packages.
First, we create a mock up of what your sign will look like installed, using a picture of your building or vehicle, so you’ll know what your sign will look like before we even start building it.
Using only the best quality materials and some of the most advanced sign making equipment in the industry, we build your sign in our shop and get it ready for installation.
Our installation team of certified technicians installs your sign typically withing 1-3 business days, depending on the size and scope of the project. All our work is 100% quality guaranteed.
CUSTOM SIGN COMPANY, BUSINESS, STORE, SHOP
LOCATIONS: Cleveland, Chagrin Falls, Solon, Twinsburg, OH